At DGI we’re crazy about trends and understanding the social and cultural influences that create them. We understand the importance of these trends and how they can impact on a project. So…. On every brief we work on, we’ll always explore the appropriate current trends and latest thinking to ensure we deliver innovative, creative solutions […]
In the fast moving world of design trends, there’s one that stands out in terms of longevity and classic simplicity – Flat iIlustration style. Although its routes go back to the 1920s (with the creation of Swiss Style or also known as International Typographic Style), this illustration style has a crispness and cleaness that never […]
The Challenge: Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions. The Solution: Firstly we changed the name to Chicken Skewers. This has far more appeal and helps communicate the high protein, low-fat nature of […]
These days even the smallest brands can have a big personality! Here’s 3 ways to grow your brand and increase consumer loyalty and engagement. 1. Use Packaging to Connect Your brand’s packaging is becoming more and more important. With a shift to online retailing, the packaging is often the first physical interaction consumers will have […]
The February acquisition of Homebase came as a bit of a shock to us especially as Bunnings (and owners Wesfarmers) are pretty unheard of in the UK. So we thought we’d find out more… Goodbye Homebase… Wesfarmers are bringing the Bunnings brand to the UK backed by an investment of £500m. The acquisition is the […]
During the last 30 years, we’ve worked with some fantastic brands – creating hundreds of identities, pack designs and pieces of communication. To mark the occasion, we delved into the archives and created a timeline of some of our favourite projects…
