DGI Blog

Mmm… Tasty Packaging

The Challenge: Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions.

The Solution: Firstly we changed the name to Chicken Skewers. This has far more appeal and helps communicate the high protein, low-fat nature of the product. The wood wash background gives the packs a lighter, fresher, healthier feel and the herbs and spices add taste cues.

Blog | 2017 Share