Roses are red, Packaging too, Here’s some examples, Of what red can do… ADDS STRENGTH… Bright red represents energy and vitality and brings cues of strength and power to our Minotaur branding and packaging for Toolstation. SPICES THINGS UP… Red is the colour of many spices. The single minded use of a deep pinky red […]
At DGI we’re crazy about trends and understanding the social and cultural influences that create them. We understand the importance of these trends and how they can impact on a project. So…. On every brief we work on, we’ll always explore the appropriate current trends and latest thinking to ensure we deliver innovative, creative solutions […]
In the fast moving world of design trends, there’s one that stands out in terms of longevity and classic simplicity – Flat iIlustration style. Although its routes go back to the 1920s (with the creation of Swiss Style or also known as International Typographic Style), this illustration style has a crispness and cleaness that never […]
On a store visit to B&Q this week we snapped some packaging designs DGI have created over the past 10 years for some of the biggest brands in the DIY industry…
Welcome to our Autumn/Winter Snapshot – a quarterly roundup of some of the activity in the Home & Garden and Food & Drink Industries. From packaging innovations, latest trends and instore activity to our pick of the weird and wonderful – there’s something for everyone! Look inside our Autumn/Winter Snapshot here: DGI Snapshot Autumn & Winter […]
The Challenge: Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions. The Solution: Firstly we changed the name to Chicken Skewers. This has far more appeal and helps communicate the high protein, low-fat nature of […]
