Welcome to our Spring Snapshot – a quarterly roundup of some of the activity in the Home & Garden and Food & Drink Industries. From packaging innovations, latest trends and instore activity to our pick of the weird and wonderful – there’s something for everyone! Look inside our Spring Snapshot here: DGI_SnapShot_Spring_2018
Welcome to our Autumn/Winter Snapshot – a quarterly roundup of some of the activity in the Home & Garden and Food & Drink Industries. From packaging innovations, latest trends and instore activity to our pick of the weird and wonderful – there’s something for everyone! Look inside our Autumn/Winter Snapshot here: DGI Snapshot Autumn & Winter […]
The Challenge: The Isopon brand had a core group of loyal followers (car enthusiasts) so our challenge was to develop new packaging that would reposition the brand, updating it and making it salient with a wider group of consumers. Our key objective was to communicate the usage area, key benefits and ease of use to novice […]
The Challenge: Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions. The Solution: Firstly we changed the name to Chicken Skewers. This has far more appeal and helps communicate the high protein, low-fat nature of […]
These days even the smallest brands can have a big personality! Here’s 3 ways to grow your brand and increase consumer loyalty and engagement. 1. Use Packaging to Connect Your brand’s packaging is becoming more and more important. With a shift to online retailing, the packaging is often the first physical interaction consumers will have […]
The February acquisition of Homebase came as a bit of a shock to us especially as Bunnings (and owners Wesfarmers) are pretty unheard of in the UK. So we thought we’d find out more… Goodbye Homebase… Wesfarmers are bringing the Bunnings brand to the UK backed by an investment of £500m. The acquisition is the […]
