Blog

Isopon Auto Repair Products

The Challenge: The Isopon brand had a core group of loyal followers (car enthusiasts) so our challenge was to develop new packaging that would reposition the brand, updating it and making it salient with a wider group of consumers. Our key objective was to communicate the usage area, key benefits and ease of use to novice […]

Blog | 2017 Share

Mmm… Tasty Packaging

The Challenge: Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions. The Solution: Firstly we changed the name to Chicken Skewers. This has far more appeal and helps communicate the high protein, low-fat nature of […]

Mmm...Tasty Packaging
Blog | 2017 Share

3 Ways To Boost Your Brand…

These days even the smallest brands can have a big personality! Here’s 3 ways to grow your brand and increase consumer loyalty and engagement. 1. Use Packaging to Connect Your brand’s packaging is becoming more and more important. With a shift to online retailing, the packaging is often the first physical interaction consumers will have […]

Three Ways to Boost Your Brand
Blog | 2016 Share

G’DAY BUNNINGS!

The February acquisition of Homebase came as a bit of a shock to us especially as Bunnings (and owners Wesfarmers) are pretty unheard of in the UK. So we thought we’d find out more… Goodbye Homebase… Wesfarmers are bringing the Bunnings brand to the UK backed by an investment of £500m. The acquisition is the […]

Bunnings warehouse
Blog | 2016 Share

Packaging News

Stripped Back Branding You may have noticed that a couple of well-known brands are opting for more stripped-back approaches to their identities. Gone are the serifs, drop shadows and glossy effects; the latest trend is to remove everything but the essentials. In the words of design guru, Dieter Rams, ‘good design is as little design […]

Packaging examples
Blog | 2016 Share

Trend Spots – Spring/Summer 2016

Key trends coming into the home in Spring/Summer 2016 and beyond… As the Rio Olympics spark a global flurry of energy and celebration, sporting activities and vibrant festivals unite the world. Spirited celebrations, street food and Brazilian art underpin this vibrant, optimistic trend. This lively palette really captures the spirit of Brazil and provides some […]

Trend spots - Spring/Summer 2016
Blog | 2016 Share