DGI Blog

Trend Report – Sweden Sans Font

We’ve been talking about

Which font are we?

There’s nothing like a type font to sum up the personality and values of a brand. It works for product packaging so why shouldn’t it work for whole nations? After all, we each have our own set of values and idiosyncrasies.

Sweden have obviously recognised this and have recently launched their own font – Sweden sans. As you would expect it clean, classic and ever so practical!


That got us thinking what would we choose as our national font? What would suit the French, the Americans, the Spanish? If you’re a ‘fontophile’, you can have hours of fun debating it. All thoughts and ideas welcome.


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