DGI Blog

Trend Report – Beautiful Botanicals

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Beautiful Botanicals

It may only be January, but flowers are blooming everywhere. Whilst floral prints have been a key trend in fashion and interior design for a few years, in 2015 the prints are sharper and more botanical. We’re also seeing this trend emerge in branding and packaging design. Inspired by beautiful botanical prints from bygone years, plants and flowers can be seen adorning packaging across a whole variety of categories from tea to chocolate.


A blend of Science and Art, botanical prints provide a refreshing antidote to our stifling digital lives. Whether in soft pastel shades or stronger and more vibrant colours, Botanical packaging looks sophisticated, premium and more organic, adding value to the product offer.


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