Challenge
We’ve been working with the team at ZEISS on a fascinating project for their new ZEISS Warm Eye Masks in the USA. ZEISS Warm Eye Masks are an excellent way to relieve dry, tired eyes which, let’s face it, we all suffer from these days thanks to screen usage, pollution and air conditioning.
Solution
Our eye mask pack had to reflect the ZEISS brand values of trust, technical expertise and product excellence. The spacious white background and modern ZEISS fonts help convey these brand values and also gives stand out on a cluttered fixture. The eye and wave image were created in core ZEISS colours to communicate the restorative effect of the mask and benefit of beautiful, healthy eyes.
