Challenge
U-POL approached Design Group International to redesign the packaging and visual identity for Tiger Seal, their high-performance, one-component sealant and adhesive. Trusted by professionals, Tiger Seal bonds to virtually any material and is ideal for sealing panels, trims and seams.
The ask? Create a bold, instantly recognisable brand identity that reflects the product’s strength and versatility. Our second objective was to simplify the on-shelf experience in a fast-moving, increasingly online-led market.
Solution
We delivered a fearless new visual language for Tiger Seal, striking, simplified and designed for impact. The packaging features confident graphics, clean typography and a powerful yellow background that commands attention in a crowded category.
A fierce new tiger illustration adds punch and purpose, symbolising strength and reliability at a glance. Large colour swatches support easier selection whether in-store or online. The result is a bold identity that cuts through the noise and reflects the raw power of the product inside.
