Challenge
U-POL approached Design Group International to redesign the packaging and visual identity for Tiger Seal, their high-performance, one-component sealant and adhesive. Trusted by professionals, Tiger Seal bonds to virtually any material, ideal for sealing panels, trims, and seams.
The ask? Create a bold, instantly recognisable brand identity that reflected the product’s strength and versatility, while simplifying the on-shelf experience for a fast-moving, increasingly online-led market.
Solution
We delivered a fearless new visual language for Tiger Seal, striking, simplified, and designed for impact. The packaging features confident graphics, clean typography, and a powerful yellow background that commands attention in a crowded category.
A fierce new tiger illustration adds punch and purpose, symbolising strength and reliability at a glance. Colour coding across the range improves navigation and supports rapid selection, whether on-shelf or online. The result is a bold identity that cuts through the noise and reflects the raw power of the product inside.
