Challenge
The Spear and Jackson Predator Saw packaging was not doing justice to the quality and heritage of the brand. With inconsistent branding, over colour coding and poor product communication, the range needed sharpening up!
Solution
Our bold new packs reinforce the heritage of the Spear and Jackson brand and the new Predator identity gives ‘forged steel’ quality cues. Clearer on-pack communication, the ‘teeth per inch’ window plus clear colour coding help both Trade and DIY consumers find the right saw for their task.
Result
“DGI have totally met our brief, evolving the pack to give it a more contemporary look and improving the standout of the Spear & Jackson brand and the Predator sub-brand. We’ve had some great feedback from our customers and, with much better impact in store, we’re looking forward to seeing increased sales and brand share”
Managing Director, Spear & Jackson
