Challenge
The team at UPOL have recently developed a new, even tougher formula for their Raptor Protective Coating.
We were briefed to create a new name (to differentiate it from the original formula) plus design high impact packaging and instore displays.
Solution
Our new Raptor XT name is inspired by performance cars to communicate the extra tough benefits. The XT badge is designed to look crafted from steel giving technical cues that emphasise the innovative new formulation. The super strength of the coating is reinforced by the roaring dinosaur – the unmissable Raptor asset! We used Raptor green on the box for its huge standout and the front face also communicates the tough textured finish of the product.
