Challenge
Following the roaring success of Raptor Protective Coating in the USA, our brief was to create dynamic packaging for a new range of aerosols that had all the Raptor values of toughness and performance. They needed to clearly communicate the usage areas (making them easy for consumers to shop) as well as having huge standout in a noisy cluttered category.
Solution
We combined the vibrant Raptor green with a series of bespoke key visual assets designed to demonstrate where the product is used and what job it’s for. These were created from scratch mainly through CGI rendering process. This included ‘the Raptor jeep’ which is a fully adjustable, ownable image that can be used across all Raptor communication. We utilised a font with tough visual cues to communicate performance and white on the graphite grey gives excellent standout.
