Challenge
Off the back of the roaring success of the Raptor Bedliner product in the US market, we were tasked with developing packaging for the new Raptor High Heat and Protective Enamel aerosol ranges.
The challenge was to retain Raptor’s unmistakeable DNA of toughness and performance while breaking through the visual noise of a competitive and cluttered category.
Solution
We brought the Raptor aerosols story to life by fusing the iconic green with a set of ownable custom-designed key visuals to help consumers clearly navigate the range.
The bold, industrial typeface with tough visual cues ensured each product stood tall on the shelf, delivering clarity, impact and the unmistakeable Raptor performance.
