Challenge
The Polycell product range had ‘evolved’ and lost consistency. Polycell wanted to relaunch their entire range with a coherent look across the various products and pack shapes with the key objective of making the range easier to navigate and helping consumers to select the correct product for their task.
Solution
Our packaging for Polycell fillers and sealers gives the range a coherent look regardless of the type and shape of the pack. Strong colour coding, simple graphics and a key benefit icon help shoppers navigate the complex
product range.
Result
“We can always rely on DGI to deliver a great creative solution that answers our brief. Our new Polycell packaging scored the highest ever results in consumer research so we’re confident it will move the brand on enormously. The designs have been really well received by our customers who are using them as a benchmark for other products in the category”.
Polycell Senior Marketing Manager
