Mattessons Strip Sticks were looking dark and dated with very little appetite appeal. Our brief was to create new packs with the fresh, healthy cues needed to target female consumers and lunchtime meal occasions.
Firstly we changed the name to Deli Chicken Skewers. This sounds much tastier and helps communicate the 100% chicken breast recipe with its healthy eating cues. The wood wash background with herbs and spices give the packs a natural, fresher feel with much more appetite appeal.
“The new Chicken Skewer design perfectly address our objective of creating a fresher, tastier looking product that would appeal to a female audience. The new packs have been very well received by our customers and we’re confident we will get extended distribution as a result”
Marketing Manager, Mattessons