Ideal Standard


Ideal Standard asked us to create new packaging for their European brassware ranges using the latest global guidelines and brand assets including a striking colour palette and blue ribbon device. The brief also encompassed in-store displays to support the packaging and get the ranges noticed.


The Ideal Standard brassware packs look
stylish and contemporary, perfectly communicating the premium quality
and design credentials of the range. We successfully adapted the design to fit the different pack proportions creating a consistent design across all product types.
To ensure this consistency continues, we have also developed a comprehensive packaging guidelines document to advise local markets.


“Our new brassware packs have excellent impact on shelf and most importantly, they now have consistency across all product ranges. The new designs do a great job at communicating all the key information – this is packaging at its most effective. The packs have already had a positive effect on sales of our take home ranges in the DIY multiples.

Marketing Director – Europe