Ideal Standard
Challenge
Ideal Standard asked us to create new packaging for their European brassware ranges using the latest global guidelines and brand assets including a striking colour palette and blue ribbon device. The brief also encompassed in-store displays to support the packaging and get the ranges noticed.
Solution
The Ideal Standard brassware packs look
stylish and contemporary, perfectly communicating the premium quality
and design credentials of the range. We successfully adapted the design to fit the different pack proportions creating a consistent design across all product types.
To ensure this consistency continues, we have also developed a comprehensive packaging guidelines document to advise local markets.
