Challenge
House of Fudge make the most delicious handmade fudge to a traditional recipe but their branding and packaging was not looking particularly sweet! Chris wanted to engage a younger, more mainstream audience and create a brand that reflects the quality product he produced. So… we needed to update and reposition the brand as a delicious, premium treat without alienating the current loyal audience of older fudge loving consumers.
Solution
The new brand identity is traditional reflecting the heritage of the brand yet with a cooler, contemporary edge. The bold house shaped holding device brings a solid consistency across the range and adds impact on the cluttered shelves. The brand pattern reflects the delicious local ingredients (that make the fudge such a delicious treat!) and is a core asset of House of Fudge branding. Our classic colour palette looks bright and appealing whilst retaining premium cues.
