Fox’s Wholemeal Crackers


Fox’s Wholemeal Crackers hadn’t been updated for over 10 years. We were asked to give the pack a ‘face lift’ to increase the taste appeal without alienating the core, loyal consumers who regularly buy the product.


Our new design gives the crackers an appetising new look whilst remaining recognisable to regular purchasers. The golden wheat background helps to communicate the wholewheat recipe and new photography with simple, tasty serving suggestions gives increased appetite appeal.


“DGI responded perfectly to the brief. They evolved the existing design so it looks fresh
and appetising to attract new consumers without alienating those loyal consumers who regulary purchase. We’re confident that the
new packaging will drive increased sales.”

Fox’s Senior Marketing Manager