Challenge
Flymo asked us to help get their 2016 season off to a ‘flying’ start with new European collateral and a series of digital banner ads for use in the various markets. Key objectives were to drive the brand proposition of ‘Easier by Design’ whilst showcasing their range of lawnmowers and other product categories.
Solution
Our eye-catching animated banner ads feature various Flymo products with a strapline that reinforces their promise of speed as well as ease. New European product literature helps consumers choose the right lawn mower for their garden by clearly differentiating between the models. Key design features and convenience benefits
are neatly summarised through imagery
and iconography.
Result
“DGI’s strategic approach to our collateral
has delivered informative brochures that differentiate the products in our range making it much easier for consumers to navigate. The key benefits are clearly communicated and indicate the value added features across our range of products. Feedback from our customers and consumers has been exceptionally positive.”
Marketing Manager Retail, Flymo
