Dulux Authentic Origins
Challenge
The Marketing team at AkzoNobel briefed us to create a premium paint offer (using Dulux as an endorsement), that would compete with other premium 'lifestyle' brands in the paint category.
Solution
Our Authentic Origins name immediately communicates the range of natural earthy paint shades. The matt finish on the tin plus the large colour swatches and lifestyle photography reinforce this. The Dulux logo
is reduced and used as an endorsement and the ‘Made in Britain’ statement emphasises the heritage and quality credentials of
the brand.
