The Marketing team at AkzoNobel briefed us to create a premium paint offer (using Dulux as an endorsement), that would compete with other premium ‘lifestyle’ brands in the paint category.
Our Authentic Origins name immediately communicates the range of natural earthy paint shades. The matt finish on the tin plus the large colour swatches and lifestyle photography reinforce this. The Dulux logo
is reduced and used as an endorsement and the ‘Made in Britain’ statement emphasises the heritage and quality credentials of
“DGI have created a successful premium paint offer which has really engaged consumers wanting something different from our core offer. The packaging design looks great on shelf with appealing lifestyle cues.”
Dulux Marketing Director