Challenge
Our first project with BaByliss was to create the branding and packaging for the new BaByliss 9000 Cordless Straightener. This breakthrough innovation is the ‘holy grail’ of hair straighteners delivering all the performance of electric straighteners with cordless freedom and convenience. We wanted to create step change packaging within the hair styling market that reflects the scale of innovation, engages consumers and drives brand equity through a great ‘unboxing experience’.
Solution
Working closely with BaByliss and their suppliers, we created premium packaging that’s guaranteed to ‘wow’ consumers! The BaByliss 9000 identity and luxurious box features a bespoke illustration with the bird in flight designed to communicate the key benefit of styling freedom. The blossom and branches are printed in rose gold foil which gives premium cues and reflects the trim colours of the straighteners. Purchased online, the box arrives in a beautiful teal outer carton which hints at the unboxing experience to come…
Result
Following the launch BaByliss 9000 received outstanding reviews from consumers and influencers. The packaging has received many compliments on social media and has proven to be a key part of the offer, differentiating it from established competitors.
