Trend Report – Handwritten Fonts
We’ve been talking about
Handwritten fonts aren’t new, in fact some of our oldest and biggest brands have been built on the strength of their hand crafted iconic logos. Now in 2014, they are a key trend – bolder and better than ever before. More creative, more stylish and more quirky, handwritten fonts can be seen everywhere, bringing wit, personality and attitude to a whole raft of categories.
Originally used by small, artisan brands to differentiate themselves from restrained corporate typography, now even the big players (including multiple retailers) are adopting handwritten fonts.