Transforming brands for future growth
We transform brands for future growth through our four key pillars...
Brand Strategy
We’ll work with you to understand your target consumers and their wants and needs. Then we can develop (or simply fine tune) your brand’s positioning and help plan your product portfolio accordingly. We can also suggest effective communication strategies that will drive awareness, encourage consideration and increase sales.
Packaging Design
Developing top notch packaging is what makes us tick! We know how competitive the instore environment is so we’ll make sure your brands always grab the on-shelf limelight and the attention of your consumers.
Brand Creation & Naming
We love creating new brands and launching new products. First, we develop appealing concepts with strong positionings that are differentiated from the competition. Then, we create names and propositions that are sure to appeal to the target consumer.
Brand Communication
We can help your brand communicate effectively at every touchpoint with your consumers. This includes digital media, point of sale, literature, advertising and sales support material. We can also design and build effective websites and create content that will engage your consumers.
Building brand worlds
We offer a complete range of services to build your brand world.
Most are delivered by the talented Design Group International team and we collaborate with our trusted partners when more specialist services are needed.
Transformative brand ideas
We harness the power of commercial creativity with storytelling at its heart to create transformative brand ideas. These are key to your brand’s success ensuring it engages emotionally with your audience to build trust and loyalty.
How we work
Driving successful business growth for our clients is our priority, and we’re committed to going the extra mile to add real value to every brief.
We always invest time upfront to understand a client's business, category and consumers, ensuring everyone on the team is aligned with the commercial challenge.
The senior team are involved in all projects regardless of their size or budget.
Knowing how fast things move in the commercial world today, we make sure we’re always able to handle those fast turnaround projects that many others would simply find impossible.
Over the years we’ve built many friendly, professional, long term relationships and firmly believe this partnership approach delivers the best results.