Challenge
The U-Pol team at Axalta challenged us to create a name and pack design worthy of their new body filler – a breakthrough formulation delivering outstanding technical performance. Engineered for high-production body shops, Tectium is a next-level filler for professionals who demand speed, strength and absolute consistency… day in, day out.
The pack had to look credible and professional encouraging users to switch by reassuring them it would do the job brilliantly.
Solution
Our design approach was deliberately understated, focusing on performance and technical credentials, rather than unnecessary embellishment. Strong colour coding and a contemporary typeface clearly communicate key benefits at a glance, while a bold central panel provides clarity and space for multilingual information. The result is a pack that feels as innovative, reliable and high-performing as the product inside.
