Challenge
We partnered with Ideal Standard to bring their European brassware ranges to life with a premium, contemporary packaging solution, reflecting the highest standards of design and quality. Working within their updated global guidelines and employing a sophisticated colour palette alongside their iconic blue ribbon motif, we created packaging that stands out on shelf and resonates with both homeowners and trade customers.
Solution
The brief also included designing in-store displays to further elevate visibility and drive engagement at the point of sale. The new packaging successfully communicates the range’s premium credentials while ensuring consistency across a variety of pack formats. To help maintain that consistency across markets, we also produced a comprehensive packaging guideline document, offering clear direction for local teams and suppliers.
