Challenge
The Isopon brand already enjoys a loyal following among car enthusiasts, but our challenge was to make it more accessible, relevant and desirable to a broader consumer base. Our key objective was to guide and empower first-time users, helping them feel confident in tackling their own repairs. We achieved this by reorganising the range into a clear Repair, Prime and Protect system – making it easy for consumers to find the right product for their needs.
Solution
The clear wireframe car illustration, alongside a bold and purposeful colour-coding, brings instant clarity to the range, signalling its functionality and strengthening its shelf appeal. This strong and recognisable visual language also extends across the packaging, website and other communication touch points, turning Isopon into a clear, trustworthy and easy-to-understand choice for all.
