Challenge
Screwfix briefed us to create the packaging for their premium new range of Nemesis fillers and silicones. As the new products would be displayed alongside large ranges of competitors (intent on out-claiming each other!), we had to create something that looked completely different and had standout in the Screwfix catalogue.
Solution
Our tattoo inspired Nemesis packs are designed to get noticed! Bold, confident product naming, strong colour coding and simplified communication guarantee catalogue standout and make selection
easy. The black background and serpent graphic gives strength and performance cues – key to success in this category.
Result
“DGI delivered exactly to our brief – we are thrilled with the pack design and the commercial results are already ahead of our budget.”
Director, Screwfix
