Packaging and brand design agency near Bath

Challenge

Butcher’s Petcare asked us to create new packs for their Gourmet range of posh dinners for discerning dogs. Key objectives were to complement the new structural packaging and communicate the taste values of the chef’s premium recipes (with no pampered pooches in sight!).

Solution

Our new Butcher’s Gourmet packaging looks tasty, tempting and a cut above competitive products. The cheeky Jack Russel with his wooden spoon is engaging and communicates the appetite appeal of the chef's special recipes. The design accentuates the unique structure of the pack with the white top giving premium cues and standout on the busy, cluttered fixture. Strong colour coding helps range navigation especially as consumers tend to shop this category on autopilot.